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Cutting Ties With Affiliates – By Steven Shnayder
FeedFront Magazine
Affiliate marketing is a performance-based industry. If an affiliate doesn't perform, they don't get paid. So what's the harm in accepting many affiliates into your program and hoping that eventually some of them send a couple sales your way?



Peak performance: The path to understanding the value of affiliate channels
The Drum
While the affiliate industry was founded on the last-click model, and many marketers continue to credit the last-click for their success, retail merchants are increasingly moving away from this simplistic approach. Instead, brands are using data-driven ...



Thomson Reuters Affiliate Tradeweb Adopts its Know Your Customer Managed ...
Forex Magnates
Thomson Reuters has announced today that Tradeweb Europe, an affiliate of the news giant and a provider of electronic fixed income and derivatives marketplaces, has selected Thomson Reuters Accelus Org ID to enhance its existing Know Your Customer ...

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